After owning a private optometry practice and optical, entrepreneurs Justin & Sarah Ward wanted to bring more unique eyewear styles to their patients that actually reflected the community around them. Each frame is hand-selected by our skilled opticians and named after an icon or landmark in East Texas. The temple of each frame bears the name of these local establishments and landmarks, to celebrate the solidarity of the East Texas community. Life behind the Pine Curtain is a nod to a time when you felt connected to your neighbor. VIEW Eyewear celebrates that spirit of community with each frame design uniquely bearing the names of our community icons.
People shouldn't be forced to choose one pair of glasses, so VIEW frames are simply priced to help you maximize savings so you can get what you want. Many customers are confused with traditional optical pricing and vision insurance guidelines. The Wards' team of opticians, doctors, and artists collaborated on designs as well as the aesthetic of the shopping experience. VIEW Eyewear emerged as a way to offer stylish frames, high-quality lenses, and exceptional customer service at a competitive price point.
Our trained opticians are skilled at fitting the eyewear to maximize comfort and style. Every person has unique eyewear needs depending on their lifestyle. Our opticians are helpful in identifying the perfect frame and lenses for working on the computer, going out to dinner with friends, and spending the weekend at the lake. VIEW Eyewear won't leave you alone at home to make that decision, we have a skilled team ready to help you along the way.
Feel free to look around, we hope you enjoy the VIEW.